Online Marketing Webinars

Overdrive regularly hosts webinars to help marketing professionals keep up to date on the latest opportunities in online marketing.

24 Ways to Maximize the Social Media Power of LinkedIn

24 Ways to Maximize the Social Media Power of LinkedIn

Sure you've completed your personal LinkedIn profile, but does your Company Page have 100% profile completeness?

With over 4.2 billion professionally-oriented searches on the platform in 2011, completing your profile will help you appear in more LinkedIn search results so that you can take advantage of all LinkedIn has to offer.

What does that mean for you? Better selling opportunities and a much more targeted social media presence, for starters.

 

15-Minute Webinar: Optimizing Online Marketing with Attribution Modeling

15-Minute Webinar: Optimizing Online Marketing with Attribution Modeling

Savvy marketers understand that you don't capture your audience with just one message, picture or perfectly-placed advertisement. Before your customers buy or convert, they may see many different parts of your online marketing campaign – including paid and organic search, email, affiliate marketing, display ads, mobile placements, and more.

Hear Google's Grant Burgess, Agency Lead, and Overdrive Interactive's Director of Search Marketing, Michael Orlinski, discuss how you can increase the ROI of your online marketing with attribution modeling.

 

15-Minute Webinar: Q1 Recap of the Latest in Online Marketing

15-Minute Webinar: Facebook Timeline for Brands

Hardly a week goes by without the announcement of a new opportunity in online marketing. In this 15-Minute Webinar, Overdrive Interactive gets you up to date on the most important new opportunities from Q1.

Join Overdrive's Director of Social Media Ja-Naé Duane, Director of Search Marketing Michael Orlinski, and Media Supervisor Bianca Garcia, as they bring you the latest and greatest.

 

15-Minute Webinar: Facebook Timeline for Brands

15-Minute Webinar: Facebook Timeline for Brands

Facebook Brand Pages are changing in a major way. From page feed to paid ads, there are many changes that will affect your page. What do you have to look out for, and how can you take advantage of these changes?

In this 15 Minute Webinar, Overdrive Director of Social Media, Ja-Naé Duane, and Social Media Strategist Jill Jankowski explain in detail the changes to the Facebook brand pages and the new best practices for companies.

 

15-Minute Webinar: How Brands can Profit from Pinterest

15-Minute Webinar: How Brands can Profit from Pinterest

Interest in Pinterest is exploding, and it is not only the fastest-growing social media site, but the fastest growing website – ever! In fact, Pinterest is driving more traffic to other sites than Google+, YouTube and LinkedIn – combined!

Ja-Naé Duane, Overdrive's Director of Social Media, and Social Media Specialist Danielle Laurion describe what Pinterest is and how B2C and B2B brands are using it to raise awareness, improve search rankings and drive traffic to their sites.

 

How Social Media is Impacting Search Opportunities

How Social Media is Impacting Search Opportunities

The worlds of social media and search are increasingly interacting, and no one is more at the forefront of this than Google.

Google Agency Relationship Manager Grant Burgess, Ja-Naé Duane, Overdrive's Director of Social Media and Michael Orlinski, Overdrive's Director of Search, discuss such topics as:

  • The new Search, Plus Your World feature of Google
  • How the Google +1 button can enhance your search performance
  • Lead generation opportunities through the combination of search and social media
 

New Opportunities in Google Display Advertising

New Opportunities in Google Display Advertising

The volume of advertising on Google and its content network continues to go through the roof and for one reason: Google delivers measurable results to companies. And Google is constantly innovating, creating new ways for advertisers to increase the ROI of their campaigns.

In this webinar, Google Agency Relationship Manager Grant Burgess and Michael Orlinski, Overdrive's Director of Search, discuss:

  • Remarketing: perhaps the most cost effective way to get leads and sales
  • Taking advantage of Google's +1 button to increase the visibility of your ads
  • Advertising opportunities on YouTube, the world's second largest search engine